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Students of Amity Institute of Competitive Intelligence interacts with Mr. Amit Bajaj - Mudra Communications

Amity Institute of Competitive Intelligence organised the orientation ceremony from August 04 - 06, 2010.

On Second day Students of Amity Institute of Competitive Intelligence interacted with Mr. Amit Bajaj - Mudra Communications at F-1 Block Seminar Hall. Mr. Amit Bajaj is presently associated with MUDRA MAX, A unit of MUDRA COMMUNICATIONS GROUP in capacity of Brand Communications Manager. This role primarily encompasses Promotional and Integrated Events marketing for all key accounts. Team Integration with Client Management is his area of expertise.

While addressing the students Mr. Amit Bajaj emphasised on the importance of Competitive Intellegence in any company. He quoated several examples where a strategy to beat rival brand is made in matter of days prior to any new launching. Mr. Bajaj also highlighted the importance of cross branding and proper marketing mix strategies.

Maj. Gen Ashok Krishna, Director General, Amity Institute of Competitive Intelligence, senior officials of Amity were present during the occasion.

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