Amity Research Centers started in July 2009 at Ahmedabad, Bangalore(HQ), Chennai & Kolkata, have to-day become the largest producer of business case studies in India. Case studies developed are registered with European Case Clearing House with offices in UK and USA. Our Case Studies have made Brand Amity known to academia across the globe in 94 Institutions / Business Schools located in 21 countries. Case studies have also been purchased by leading global consultancy firms such as A T Kearney, McKinsey and KPMG.
A Case Study - “Corporate Environmental Responsibility: Microsoft’s Partnership Programs” authored by Ms. Sushree Das of ARC, Kolkata is included in a book -Strategic Management: Competitiveness and Globalisation
- Concepts and Cases authored by Hilt, Ireland, Hoskisson, Volberda, Morgan & Reinmoeller .The authors are Internationally known Management Gurus.
A Case Study - “Mass Marketing to Class Marketing: Hyundai''''s Underlying Dilemma” authored by Ms. Sandhya Bhatia, of ARC, Bangalore is included as mandatory learning material for the course ''''Managing Products and Brands'''' at HEC, Montreal, Canada.