Amity Institute of Information Technology, Amity Lucknow Campus organized a presentation on 'The Great Mind Challenge Contest' by IBM. The key speaker on this event was Mr. Animesh Mishra, Regional Manager-IBM. The participating institutes were AIIT(Amity Institute of Information Technology) and ASET(Amity School of Engineering and Technology). The presentation started with the challenges today’s S/W industry is facing and how to overcome these challenges, followed by IBM TGMC’2011 contest. This promotes students from reputed Engineering and Technology Colleges from across India in their endeavor to develop solutions for real-time problems and scenarios using IBM free software. The key speaker encouraged students who aspire to make key contributions to develop applications on cutting-edge IBM technologies while providing them with an opportunity to improve their software-writing expertise to meet the current IT demand.