Ms Tanushri Mukherjee, Senior Lecturer, Amity School of Communication, Amity University Rajasthan, was awarded the Dr. C.V. Narasimha Reddy National Award for preparing the best National Public Relations Case Study by the Public Relations Society of India.
The award was given by Honorable Justice Shri B. Sudarshan Reddy, Goa Lokayukta, and former Judge, Supreme Court of India, at the National Public Relations Education Day, organized by the Hyderabad Chapter of the Public Relations Society of India in Hyderabad.
The subject of the case study was “Strategic Corporate Social Responsibility of HSBC Bank and its emergence as a strong Corporate Image Building Tool.”
The National Award, which comprised a Certificate of Merit and a Medal, was presented at a glittering ceremony that was attended among others by Prof. S. Satyanarayan, Vice- Chancellor, Osmania University and Dr. P. Prakash, Vice-Chancellor, Dr. B.R.Ambedkar Open University.
Besides this, top public relations professionals from the public and private sector, functionaries of the Public Relations Society of India and senior media functionaries were present on the occasion.