AmityCare is an initiative by the Amity Group which provides an insight to students as to how to choose the right career. It’s an endeavour to share Amity’s concern towards education through a special outreach programme to impact young lives and also act as a link between the student community and the professional world, connecting the two in order to have a smooth flow of information that equips the student with relevant guidance. In continuation of its endeavour to enrich young people and to inspire the future leaders of India, AmityCare is organizing DISHA-Achiever’s Series which would include Student Corporate Interfaces in various careers. The first interface was held today on Marketing, Retail and Hotel Management at Amity International School, Pushp Vihar, New Delhi.
Mr. Dev Amritesh, Chief of Marketing-Dominos, while presenting his views on the subject remarked, “Marketing is the discipline of optimally allocating company’s resource for fulfilling consumer needs so as to ensure a balance of consumer’s subjective profit and the company’s long term financial profits. The main difference between marketing and sales is the difference of the interface i.e. in marketing interface is the consumer and in sales interface is the customer. To consider a career in marketing one should love interacting with people and be fascinated with human behaviour and motivators of life and also should have a strong perspective of everything that is happening around.”
Mr. Andrew William Steele, General Manager-Shangri-La Hotel spoke about the necessity of developing global perspectives in hospitality management in today's borderless world. He said “It is no surprise that hospitality is on a fast track. Today there is a need for an educated, intelligent, and professionally trained team, of young-men and women to come forward and take up the challenging careers in hospitality. For any professional institution the interaction with the corporate world is of paramount importance. Advising the students on the mantras of success he said that life is the quest of knowledge. The day you will stop learning will be the day you stop breathing. Educate yourself and never give up. Believe in yourself even when people doesn’t believe you only then you will be able to climb the ladders of success” advised, Mr. Steele.
Talking about the growth of Retail Sector in India, Mr. Anadi Sinha, GM (HR)-Pantaloon Retail India Ltd said, “India is one of the youngest nations in the world with more than half the nation’s population below the age of 25 years. High aspiration levels and optimism of this young India has been a key driver for consumption in India today. He believed firmly that the next phase of economic development in India will be consumption led. With the sustained and strong rates of economic growth, retail sales is expected to cross USD 400 billion by 2010, turning India into the biggest retail market in the world. Retail Management as a career is designed to prepare students to enter the field of retailing with the goal of moving into management-level positions. It is an opportunity to take risks, and it is this passion to fulfill dreams into reality. The two areas of personal development and retail business knowledge are stressed in retail management”.
Introducing the programme to the august gathering, Ms. Poonam Singh Jamwal, Director, AmityCare remarked, “Amity Care aims to give aspiring students the right direction for a two – fold growth – both Professional and Personal. There is a need to understand the requirement of a comprehensive guidance resource centre, and hence support the students chart their future goals by sharing the expertise and knowledge. This can be done through Career Guidance Sessions conducted by Industry Professionals and experienced career advisors. Interaction with professionals from specialized fields gives the students an opportunity to clear all his doubts rel