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Amity University Rajasthan organized a Guest Lecture on Professionalization of Family Business - Challenges & Opportunities

The topic of the guest lecture was “Professionalization of Family Business - Challenges & Opportunities”

The main objective of the event was to acquaintthe students with various challenges and opportunities that a family businessfaces when the family business grows, and for expansion professionalization ofbusiness processes becomes necessary. Further, students were also exposed tothe concept of social entrepreneurship and how a business can build sustainablecompetitive advantages while working at bottom of pyramid.


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