Amity School of Communication and Amity Institute of Event Management inaugurated their mega media festival “Big Picture” which was the culmination of the hard work and labor of students, spread over two days - Feb 28- 29, 2008 at Amity University, Noida. The festival presented a perfect landscape of sharing experiences and analyzing media trends. The festival brought together media students from various institutions across India to showcase their talents in various fields and interact with media professionals.
The festival was inaugurated by the Chief Guest, Ms. Asha Swarup I.A.S, Secretary Ministry of Information & Broadcasting followed by a seminar on `Media and Social Metamorphosis’ by eminent personalities such as Mr. Alok Mehta- Editor , Outlook ( Hindi); Ms. Tara Sinha- Member Advisory Council, IIT & Chairperson- Advertising Committee, ASOCHAM; Ms. Kavita Sharma- Principal, Hindu College and Maj. Gen. Vinod Saighal- Defence Expert.
Col. R K Dargan- Director, Amity School of Communication and Amity Institute of Event Management welcomed the august gathering and appraised them with the plethora of competitions and activities that would take place during the two eventful days of the fest. He lauded the efforts of his students who have worked religiously for “Big Picture”.
Pricking the balloon of glamour associated with media industry, Mr. Alok Mehta said that people enter media industry starry eyed and fascinated with the glamour generally attributed to the industry. But the hard core reality is this that the stories or reports which appear are not just a day’s or hour’s work but it is a result of thorough investigation and research done of months. Talking about the growing political interference in media, he further stated that journalists are often pressurized to suppress the facts as a result of which either the facts are not conveyed or are conveyed distortedly. He called upon the people to shun slumber and raise their voice against things that are not acceptable.
Talking about the growing importance of Media ,Ms Kavita Sharma- Principal, Hindu College said that in today’s globalised world, media has become very important. It challenges the establishment, brings out startling facts and reveals the plight of people. Calling “ideas” the most powerful tool to change the world she said that ideas are exercised by three ways- violence, wealth and knowledge. Knowledge and its dissemination is the best way to bring about Social Metamorphosis.
Ms. Tara Sinha- Member Advisory Council, IIT & Chairperson- Advertising Committee, ASOCHAM called upon the media to be responsible towards society. She appealed to people in general to add values within their circle, their society and finally to their nation they are living in.
Ms. Asha Swarup I.A.S, Secretary Ministry of Information & Broadcasting highlighted the impact of media in cases such as “Gujjar agitation in Haryana”, “Saccha Sauda in Punjab” and “Mob- voilence in Maharashtra”. She further asked media not to be myopic but idealize the people who are doing substantial works in suburbs and villages.
During the occasion, media magazine `The Beat’ published by the students of Amity School of Communication was released by Ms Asha Swarup IAS, Secretary Ministry of Information & Broadcasting.
A short film, “Manjushree’ made by a student on destitute children was also screened. A spectacular photo exhibition showcasing the exquisite works of students was also displayed.
Students showcased their talent and creativity in several inter- collegiate competitions like Concept Creation, report writing, “Khel Khel Mein- Cartooning”, “Chehre Pe Chehra- Face Painting”, “Ran Neeti- Ad Mad”, “War of Beats- Disc Jockeying”, Street Play, Torture Chamber and “Synergy –Choreography”.
Several colleges and media institutes including JIMS, Apeejay, NRAI, IP University, Kamala Nehru College, NIFT, NIFD, Dayal Singh