Amity Partnered in series of Marketing Strategy Summits featuring Jack Trout. The Summits were held at Intercontinental The Grand, Sahar, Mumbai on August 22, 2008 and Sheraton Hotel, Saket, New Delhi on August 25, 2008.
The participation of Amity as an Academic Partner is an one step further in its pledge towards changing the education scenario in country.
With more than 40 years of experience in advertising and marketing, Jack Trout is the acclaimed author of many marketing classics, including Positioning-The Battle for Your Mind, Marketing Warfare.
Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
With his 1981 classic book, Positioning, Jack Trout and co-author Al Ries changed the language and practice of marketing strategy. In more than two and a half decades since then, Mr. Trout has authored or co-authored some of the best-selling marketing books of all time, including Marketing Warfare, Bottom-Up-Marketing.
Trout latest books are entitled Big Brands Big Trouble and The Genie Wisdom. They explain why the marketing process is so important for senior management to learn and practice.