Amity Mumbai students participate in B-School quiz

Amity Mumbai students participated in "IIPM DARE 2010"- on 28th Jan''10 from 9:30 am to 6:00 pm A B- School Quiz happening all over India, involving International B-Schools as well. The following students cleared the quiz and would participate in the Quarter Finals in IIPM Delhi to represent the Western Zone on 6th Feb.''10 from 9:30 to 6:00.
Arjunan Senthil kumar MBA 4TH SEMESTER (2008 - 2010)
Amol Shrikrishnanaik MBA 4TH SEMESTER (2008 - 2010)

The Round Flow for the Quarter Level at DARE 2010 comprised of:

Round 1
Brand Aid- This is a buzzer round. Participants are expected to have an exhaustive knowledge about the leading brands in order to crack this round.

Round 2
Go logo - This is a buzzer round. An AV will be played with a distorted version of a brand''''''''s logo. Participants need to identify the brand.

Round 3
Opening up - In this round, participants will be quizzed on the packaging strategies, patent designs etc -:

Round 4
Big giants - Participants will be quizzed on the success stories of retail giants, distribution strategies etc

Round 5
Long ago. - Participants will be quizzed on the mark events, names and dates which are remembered in the history of marketing

Round 6
Lights! Camera! Action! - Questions will be raised on the various marketing techniques used in International cinema.

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