Amity Institute of Competitive Intelligence and College of Corporate Warfare organized a debate competition on the topic- “Can Sustainable Competitive Advantage be Achieved Without Competitive Intelligence in Corporate Warfare?” at Amity University, Noida Campus.
Major General Ashok Krishna, Director, Amity Institute of Competitive Intelligence and College of Corporate Warfare, Lt. General B.K. Bopanna, Director, Amity Indian Military Education and Society and Ms. Prachi Chandola, Senior Faculty, Amity School of Communication were jury members of the debate competition.
The debate competition was held to understand the intricacies of the modern day corporate world by the students who would be the future corporate leaders. It was an inter college debate between various colleges of Delhi and Noida. The participants with the name of the colleges are Shirish Tiwari, Amity Institute of Telecom Technology and Management, Nidhi Rai, Shreya Dhingra, Debanjan Roy, Tarun Vats, Parag Dhiman, Jojan. V. Jose from Birla Institute of Management and Technology, Shina Gulati, Tulika Singhal, Kamala Nehru College, Navin Kumar, Devna Soni, Kerorimal College, Mridula Jayaraman, Amity Institute of Pharmacy to name a few.
Jojan. V. Jose from Institute of Management and Technology while speaking for the motion said that intelligence is not only to know oneself but also to observe the situation one is in. So to observe and then to implement one’s idea is the norm of the day. It is the golden rule to sustain and grow in the business world.
Devna Soni, Kerorimal College who spoke for the motion said that the business world and the corporate warfare are synonymous. The corporate warfare is not the war in the literal sense. We are talking about healthy competition through which we can attain growth and sustain it. This can be achieved only by hard work and no short cuts. He also added that to give those products to the consumers which can easily fit into their pockets and at the same time the rivals cannot compete. It is also important to better research and market abilities to attain a good position in the market. It would also make one reliable in the market. But it is also observed that at times competitive intelligence is unreliable.
Navin Kumar, Kerorimal College while speaking against motion asserted that when a consumer signs a product that is a profit for the producer. Observator’s should observe what its competitors were exactly doing in the market. People actually look at the brands. It is the psychology of the consumers to see the stability of the product. One has to keep a tap on the competitor’s to be a winner in the business world. Competitive advantage is the mafia strategy that is to make an offer which consumer can consume and competitor cannot differentiate.
Devna Soni, Kerorimal College got the first prize with a cash of Rs.4000, Navin Kumar received the second prize with a cash of Rs.2000, Debanjan Roy, Birla Institute of Management and Technology received the third prize with a cash of Rs.1500, Tarun Vats, Birla Institute of Management and Technology received the fourth prize with a cash of Rs.1000 and Shreya Dhingra, Birla Institute of Management and Technology received the fifth prize of Rs.800. All the winners and the participants of the debate competition are also felicitated with certificates.