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20 Nov 2020|Noida | Amity University, Noida ( Online )

Career Options in B2B Marketing

 A Lecture by Mr. Arup Mukherjee - Regional Marketing Manager - Cvent was delivered on 'Career Options in B2B Marketing'. While addressing Mr. Arup Mukherjee - Regional Marketing Manager - Cvent said that Marketing strategy or content is geared towards a business or organization. The lecture was aimed at guiding students and highlighting the career options available for the young graduates in B2B and apprising of the immense growth potential in the B2B marketplace. The webinar also highlighted the skill sets required for grabbing these opportunities and utilizing them for professional success.

Mr. Mukherjee suggested students to identify the market opportunity and align solutions to market needs. He stated that if one wants to create any plan for market, then before that they should understand the market and to whom they are selling the product. He suggested to develop the campaign message and determine campaign tactics ( email digital and events) and then, execute campaign and enable sales for lead follow up. Mr. Mukherjee said that 87% of B2B marketers say email is one of their top free organic distribution channels. ( Content Marketing Institute, 2020). 81% of B2B marketers say their most used form of content marketing is email newsletters. ( Content Marketing Institute, 2020). 90% of content marketers say email engagement is the top metric they track to measure content performance ( Content Marketing Institute, 2020). B2B customers are focused on expertise, driven by logic, and desire to be educated. 80% of business decision makers prefer to get information from an article than an ad. social media marketing isn't just for brands targeting individual consumers. 75% of B2B buyers and 84% of C- suite executive use social media when making a purchase.
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