Happen Details

03 May 2023-04 May 2023|Jaipur | Amity University Rajasthan, Jaipur

National PR Day Celebration

Amity School of Communication under the aegis of Amity University Rajasthan organized PR Day Celebration on 3rd & 4th May, 2023 revolving around the nationally declared theme of Public Relations Society of India, “ G 20 and Indian Values: Public Relations Perspectives”. The event was an apt platform for the students of various programs to showcase their talent and skills related to the various spectrums of role and responsibilities of PR Professionals in today’s scenario. The event commenced with an engaging introduction of the meaning of the theme of the event and its relevance in the present times when India has assumed presidency of the forum.

The first day of the celebration was marked by an opening address by Dr. Jayati Sharma, Director, Amity School of Communication stressing on the need for attaining sustainability just not in thought but in action in every aspect of organizational operations to our  individual lives, which would make the world a happier place to live. The celebrations began with the screening and judging of Corporate Films made by the students which showcased their field-based practical learning and exposure. The judges appreciated the efforts of the students and provided their valuable feedback related to the technicalities of film making. The event was followed by Public Speaking Competition where the student participants exhibited their in-depth knowledge acumen speaking on the various sub-themes under the gamut of G 20 and their contribution in the direction of achievement of the goal of "Vasudhaiva Kutumbakam- One Earth, One Family, One Future'.

To highlight a major priority area of G 20 centered on Green Development, Day 2 of the event witnessed the staging of Nukkad Natak Performance by the students in the Kant Village, Jaipur. The event was organized in association with Unnat Bharat Abhiyaan, Amity University Rajasthan. The theme of the performance was Environmental Protection & Sustainability, and the story beautifully highlighted the dangerous side-effects of deforestation and its disastrous impact on Climate Change and Global Warming in the background of the famous Chipko Andolan. The event was joined by the Vice- Principal, Govt. Senior Secondary School, Kant as the Chief Guest and a good number of villagers. The performances of the students was highly appreciated by the villagers who said that such activities employing traditional PR Tools play a very constructive role in educating the masses towards such serious societal issues and motivates them to work in the direction of addressing them. On the occasion, a pledge was also taken by all the students, faculty coordinators and dignitaries to promote the theme of Environment Protection and Tree Plantation. 

The events witnessed the awarding of deserving students by felicitating them with mementos and certificates. The event was conceptualized and coordinated by Dr. Tanushri Mukherjee, Dy Director Outcome & Associate Professor, Amity School of Communication & Mr. Rajesh Sharma, Assistant Professor, Amity School of Communication, Amity University Rajasthan. Dr. Mukherjee complimented every student coordinator and student participant for their hard work and successfully organizing two days of fruitful events which left great impact on the minds of audiences and future PR aspirants.
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